We built our careers allocating private equity capital for pension funds, endowments, and institutional allocators. Now we help you build the platform those same investors expect.
Adelwood Capital is a London-based GP advisory boutique. We advise emerging private equity fund managers and independent sponsors at every stage of building an institutional platform — from fund launch strategy and investor positioning to understanding how you are perceived by the allocators you are trying to reach. We bring the institutional investor perspective to every engagement, and we deliver clear, actionable recommendations.
Our founding partners are former institutional LP investors. Between us we have allocated institutional capital to private equity funds across every major strategy and geography, served on LP advisory boards at funds we have backed, participated in investment committees making live allocation decisions, and managed private equity programmes on behalf of some of the world's largest institutional investors.